In preparing your street marketing campaign, the first step is to define your target market and then to select your targeted locations in accordance with your budget. Generally, the smaller the budget, the more narrowly defined the target audience will need to be. Certain neighbourhoods offer more high-quality postering space than others. This depends on the amount of pedestrian, cyclist, public transit and motorist traffic, on the number and density of businesses in the area and on its proximity to public transit.
Since we offer many types of products, the next step is to tailor your chosen media to your target market. For example, if you want to reach young parents, urban supermarkets just outside of the downtown core may make sense. If you're looking to reach university students, businesses and metro stations around the primary campuses would stand out.
Once your audience is targeted, the next step is to prepare a creative that captures the eye in the chosen neighbourhoods. Since tastes vary, it's important to do reasonable research on your target market in order to offer material that will meet your goals. Remember we're always here to help!
Finally, it's time to plan the activation, including the when. Is there an event or season during which your audience is likely to be most attentive? Do you already have a date in mind around the promotion of a specific event? Would it perhaps make sense to run the activation over multiple periods? Whatever the answers, you'll need a reliable and attentive team to make sure everything rolls out as planned and as smoothly as possible. That's why we're here!